Ben Henson Appointed as General Manager

Casella Measurement, specialist manufacturer of high performance industrial hygiene, occupational health and environmental monitoring equipment, have announced the appointment of Ben Henson as their new General Manager, with responsibility for increasing focus on the development of the company’s expanding global business activities.

Ben brings in-depth strategic sales & marketing experience to this key position, utilising his well proven multi brand, multichannel and International track record.

Paul Finnie, VP & GM at IDEAL Europe comments: “We are very pleased to welcome someone of Ben’s calibre to Casella. He will contribute a wealth of global sales & marketing experience, as well as excellent strategic development, operational and leadership capabilities.

“We are confident that his arrival will help ensure further International and European growth across our core target markets.”

Prior to joining Casella, Ben spent 12 years with Illinois Tool Works (ITW) in a variety of senior Sales & Marketing roles. Most recently, he was National Marketing Manager and National Sales Manager respectively at Paslode Australia.

Ben says: “With the help of market leading products, 200-year heritage and great brand recognition, Casella has built an excellent business platform both in Europe and on an International basis, but is now ready to further expand its ambitions on the global stage.

“As a result, this is an extremely exciting role for me and I am delighted to be able to use my experience in growing businesses to lead the senior management team in this key phase in Casella’s development plan.”

Casella Measurement, a wholly-owned subsidiary of IDEAL Industries Inc, comprises Casella Monitor, which manufactures meteorological products and monitoring systems, and Casella CEL, producers of industrial hygiene and occupational health monitoring equipment.