InaChem Appoints Phoenix MarCom as Exclusive European Agent

InaChem, the Indonesia International Chemical Exhibition and Chemical Engineering Conference, has appointed marketing communications specialist, Phoenix MarCom of Cambridge, UK, as its exclusive European agency to promote the organisation’s exhibition and conference in 2012 to European companies. Phoenix will also be able to provide various support services to any European based exhibitors that sign up for the event.

The event, hosted jointly by the Federation of the Indonesian Chemical Industry (the umbrella association comprised of 30 Indonesian chemical associations), the Indonesia Institution of Chemical Engineer, and the Ministry of Industry of Indonesia, is set as the main meeting point for industry players to serve the growing demand for chemical products, services, and technology in Indonesia and South East Asia region.

InaChem is the largest chemical industry event in Indonesia and the 2012 event will be the second since its launch in 2010 which featured 130 exhibitors and attracted more than 4,500 high-calibre visitors from 13 countries.

InaChem focuses on a diverse range of chemical and process engineering technologies which include: chemicals and raw materials; pharmaceutical processing equipment; oils and fats; laboratory equipment and technology; coatings and surface protection materials and equipment; chemical process cont/equipment and engineering machinery and systems; recycling and treatment technologies as well as biotechnology solutions.

Malcolm Lee, Phoenix MarCom’s business development manager, said: “The chemical sector is one of the fastest growing industries in Indonesia where currently nearly 60% of manufacturing and production process technology and equipment is imported from overseas. With a population of 240 million people, Indonesia is the largest market in Southeast Asia and represents the fastest growing economy after China and India”.

Phoenix MarCom’s managing director Paul Carter, commented: “Phoenix MarCom has been selected by InaChem to support the Indonesian event’s sales and marketing process in Europe because of our proven track record of working with multinational high tech companies and our specialist knowledge of how to organise marketing programmes of major international technology exhibitions in the process engineering and laboratory market sectors. I’ve personally been marketing and managing international exhibitions for more than thirty years. All our clients have benefited from our total management approach to event organisation. We are looking forward to helping European organisations make the most of their presence at this major Asian event”.