New Website Delivers Web Tools Round-the-Clock in Chinese

Phenomenex Inc. (USA), specialists in the research and manufacture of advanced technologies for the separation sciences, have announced the launch of a new Chinese website. The site delivers all Phenomenex web-based tools, including the company’s unique structure search capability, to the growing China market. Chinese users can now access Phenomenex Column Match, SPE Method Development Tool, SecurityGuard Selection Tool and Structure Search as well as Chiral Screening Services in their native language. Chinese customers can also get fast online quotes for the products that best suit their methods.

“We already have many customers in China and have made this market a top priority,” said Alexander Lin, global marketing specialist for Phenomenex. “Our comprehensive range of web-based tools makes it easy and convenient for customers all over the world to choose the right methods and products at any time of the day or night. Much of today’s lab work is not limited to normal business hours, and researchers want easy, 24/7 access to answers and help. This is particularly true in China.”

The recently introduced Structure Search capability has expanded the utility and appeal of the Phenomenex web presence. While other websites and libraries require the user to enter the analyte compound name or keyword, Phenomenex now enables researchers to simply draw the chemical structure – something that is second nature to them – for significant time savings.