Growing Korean Market Served with Translated Website

Phenomenex Inc. (USA), a global specialist in the research and manufacture of advanced technologies for the separation sciences, announces a new, fully functional Korean-language website. In addition to a wide range of web-based tools, including the company’s unique Structure Search capability, the site introduces a new industry-focused interface to help customers quickly find the best columns and methods for their needs.

Korean users can now access all Phenomenex products via industry-specific gateways as well as utilise web tools such as HPLC Column Match, Application Structure and Name Search, SPE Method Development Tool, SecurityGuard Selection Tool and Chiral Screening Services, in their native language. Korean customers can also get fast online quotes for the products that best suit their methods.

“South Korea offers substantial market potential because the country is continuously investing, becoming one of the leading technology areas in Asia,” said Simmy Lu, global marketing specialist at Phenomenex. “Time difference and language barrier have always been major issues when serving customers on another continent. This new translated website provides easier access and navigation, which opens the door for customers to take full advantage of all the valuable Phenomenex content and tools at any time.”

The recently introduced industry-focused interface, along with the fully developed Structure Search Tool, has expanded the utility and appeal of the Phenomenex web presence. While other websites and libraries require the customer to search by brand name or enter the analyte compound name or keyword, Phenomenex now allows users to find the most applicable products based on their industries and applications, and enables researchers to simply draw the chemical structure – something that is second nature to them – for significant time savings.