New Sales Agent in India 

Oxford Instruments (UK), the supplier of Nuclear Magnetic Resonance (NMR) solutions to the food, agriculture and man-made fibre sectors, announces new support for customers in India.

Oxford Instruments Industrial Analysis announces the appointment of LCGC BioAnalytic Solutions LLP as sales agent for its Magnetic Resonance products. LCGC is a well-established company with twelve fully staffed offices across India. They have a proven track record providing high levels of service to their customers and are particularly strong in the areas of food and agriculture complementing Oxford Instruments' own applications and demo laboratory at its new offices in Mumbai, LCGC has a large applications laboratory in their head offices in Hyderabad.

Oxford Instruments Territory Manager, John Maddock, is excited with this new partnership. "LCGC has demonstrated excellence in the Indian market for many years serving industrial, government, academic and research communities. They are ideally placed to take our current and future products to a strong position in India."

Mr B Sridhar, Business Head of the Analytical & Thermal Systems division at LCGC is equally excited. "LCGC have been in the business of analytical instruments for more than a decade with our head office located in Hyderabad. With implementation of food regulations in India, LCGC sees this as a very high potential market for promotion of Oxford Instruments' NMR analysers. The advantage of accuracy, less sample preparation and quick analysis makes NMR the ideal choice for the food industry. This also applies to the feed and textile industries."

This announcement coincides with the recent opening of Oxford Instruments' subsidiary offices in Mumbai, India. Oxford Instruments India Managing Director, Anurag Tandon, welcomed over forty customers, distributors and OEM partners to celebrate the inauguration of the office in a mix of European and Indian ceremonies. After the official opening performed by Dave Scott, Group Director Emerging Markets and MD of Industrial Analysis, Mr Tandon stressed that the new office signalled Oxford Instruments' commitment to growing the business in India and how the whole of his team was looking forward to the challenges and opportunities ahead.